He who seeketh, findeth

August 31, 2007

Monetizing your blog with the power of search

Filed under: Blogging,Money — Steve (Chessiq) @ 12:19 pm

It is a no-brainer that Google’s fame is a result of people’s need for information that they don’t have. Thus, they go the quickest, most accurate search engine they can find: Google. Almost everybody uses Google to search. When I go to a blog and I find some information that I need to research further, or I just want to leave the site and go somewhere else, I almost always type http://www.google.com if there is no Google search box on the website I am at. Even though I have no stats, I am sure I am not the only one who does this.

How do you monetize your blog off this?

First, you need to have Google AdSense for Search on your blog.

Second, you need to position in such that people can use it easily. Position the search box at the top where it is easily accessible and usable. Sometimes people may come to your blog or website and they don’t like what you have written that day… they are about to leave. They may search on their way out! Think and grow rich! (Click here for an example of what I mean)

Of course, most browsers have search boxes. But is the default search engine, Google? Does the user use that box? Who knows?!

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